Email marketing is fast becoming the most effective way to communicate with past, current and potential clients for a number of reasons; its cost effective, easy to use, personalised and measurable.

In comparison to its ancestor (mass mail outs), Email marketing is a fraction of the cost to design, to develop and to distribute. Once your template is setup, their is no revolving costs. You only pay for what you use, and even that is minimal; imagine reaching 1000 customers for only $4; that's advertising dollars well spent!

Q | What would you pay to design, print and post a 1000 brochures?

A | On average, the costs to design, print and post a 1000 brochures is $800.

Once your custom eNews template is setup by our professional design staff, all you have to do is upload email addresses, add content and send. With a Word style online editor, you can copy and paste text, add links and images from the ease of your own office. When you’ve finished, click send. It’s that easy.

Q | What is the average time needed to develop and distribute a print campaign?

A | Even after you have a professionally designed template, you still have to deal with printers and the postal system, which means you could be looking at weeks in delay, not hours.

You have the power to organise your subscriber lists as you see fit which gives you complete control over how personal you make your campaigns. Research shows that the more targeted a campaign is, the more effective it will be. You decide who you want to reach and how you want to reach them.

“We know half our marketing works, we just don’t know which half.” This cliche saying has been around for a long time, but we can confidently say, it is a thing of the past. Every campaign sent is tracked with a comprehensive statistics package.

This allows you to know who opened your email, who clicked on links, which links they clicked and even who forwarded the email on; and that only scratches the surface.

Contact DLC today for a obligation free conversation about how our eNewsletter system might assist in transforming your current marketing initiatives.