Email marketing is fast becoming the most effective way to communicate with past, current and potential clients for a number of reasons; its cost effective, easy to use, personalised and measurable.

In comparison to its ancestor (mass mail outs), Email marketing is a fraction of the cost to design, to develop and to distribute. Once your template is setup, their is no revolving costs. You only pay for what you use, and even that is minimal; imagine reaching 1000 customers for only $4; that's advertising dollars well spent!

Q | What would you pay to design, print and post a 1000 brochures?

A | On average, the costs to design, print and post a 1000 brochures is $800.

Google analytics is a very powerful web application that every business with a website should have implemented in their website. The next step is understanding the often complex Google Analytics (GA) report. This is the first in five articles which will walk you through the various elements of the GA report.

A GA report is split into one overview section, the dashboard and four detailed sections: visitors overview, map overlay, traffic sources overview, and a content overview. This article will outline the key aspects of the dashboard section. It has been written to correspond to a PDF exported version of the GA report your web design company should forward to you on a monthly basis*.

DLC recently updated their corporate image and a new update in our own website. Add to this a new face or two and one might not even recognise us anymore. This is an all to common scenario in business, as the corporate culture of your business changes, your identity sometimes fails to.

As your company grows, so should its corporate identity. If you are a new business, developing a corporate identity is crucial. A corporate identity includes your logo, relevant branding, a style guide and a set of best practices for using your logo, fonts, etc when communicating with customers. Consistency between employees is crucial in developing a set of standards for effectively managing customers and clients as well as your brand.